Over the course of my university and college teaching career I have taught several different academic subjects. I taught, for example, Sociology, specifically Introduction to Sociology, Sociology of Religion, and Social Problems. I taught Cultural Anthropology. I taught History, specifically World History, Western History, European History, American History, The History of the War in Afghanistan, and Environmental History (the first such course taught at SUNY Albany). And I taught the History of American Television and An Introduction to Communications course in two different Communications Departments.
When I was offered a class in Communications I have to admit that I knew very little about departments of communication. As someone who went to a major level one research university for my undergraduate education I assumed they were like film departments in that they broke down communications forms showing how they worked and how they were impacted by broader economic, political, cultural, geographic, and demographic contexts. I assumed, in other words, that they were theoretically and analytically oriented.
My first foray in teaching Communications seemed to confirm that hypothesis. I taught a course on the history of television at a second or third level research university in New York. It went fine for several years and than, as so often happens with most jobs, there was burn out particularly as it related to dealing with students most of whom seemed more obsessed with grades as grades rather than as marks of academic achievement and with extracurricular activities.
This difficulties associated with dealing with students was brought home to me during one term when I taught a class on the History of American Journalism, a class which I never should have taken on in the first place and which I had concerns about teaching even when I was asked to do it by a faculty member.In this class I had several students who were abusive toward me and claimed, fraudulently, that I had not indicated what I expected of them and that I had not explained to them how grades were calculated in the class. Students, you see, don't always read the syllabus and some of those who do don't quite grasp its content for a variety of reasons. In this class, by the way, I actually had students who did not know how to calculate twenty percent in a class where the maximum number of points was 100, something that was a shock even to me someone who had already taught in higher education for six years at that point.
Nor did these same students understand how single payer and universal health care systems actually worked and work. Their knowledge of both, I found out when we explored journalistic data relating to the Canadian health care system in class, was very limited and was very ideologically driven. They did not know, for example, that a vast majority of Canadians were opposed to an American style health care system and they could not believe that anyone would not want to adopt American models of health care because, well they were American and America is the greatest country the world has ever seen. Amen. They could not believe, in other words, that anyone would not want to be like red, white, and blue them.
The reason for this lack of knowledge among American college students about global health care systems is rather easy to grasp. Most of their knowledge of health care systems was and is mediated by the American media, a media in which there are negative stories about single payer and universal health care systems on a regular basis, an American media that usually simply accepts the testimony of demagogues who rant and rave and rage about health care systems other than America's own rather than exploring what the actual data itself reveals. And lest we forget, the American media is American after all.
The students in my class had no first hand or unmediated knowledge let alone experiences with such health care systems and I made the mistake of telling them so. Teaching, I assumed, was, after all, about telling the truth, about correcting false opinions with the facts. I forgot, however, that what American higher education is really about in this consumer age is that customers, who are the backbone of college and universities, are always right because US colleges and universities need the monies student bodies bring into the college and university. Truth in most American colleges and universities, it seems, has as a consequence taken a back seat to ideologically correct driven fictions because in an age of belt tightening and fewer students keeping the customer satisfied is the mantra of the academic bureaucrat trained in business methods. Truth has thus been kicked out of the car entirely and is lying near death in the middle of the road somewhere in middle America.
My second foray in teaching communications took place at a small college that began life as a normal school which morphed into a liberal arts college in the 1960s. It was during this second foray in teaching communications that I learned that there was a division, a schism if you will, between three sects in communications departments: the sect that emphasises how to communicate, the sect that emphasises theory and critique if limitedly, and the sect that emphasises training students for jobs in the communications industries. Eventually the massive disconnect between these sects led the department I once taught in to split into two, led them to split into Communication Studies and Media Studies departments. I should note that though both departments continue to maintain the fiction that theory and practise go hand and hand in the Department in dialectical fashion in truth what passes for dialectics in the Department is actually dialectics without the dialectic.
The students I taught at this small college were, by and large, characterised by the same division the department was. My sense is that those interested in the more academic side of communications were a small minority compared to those who wanted a vocational education. Most of them, in other words, wanted a how to course in how to make television, how to make films, and how to make commercials. They had little interest in the more critical side of Communications, in the side of Communications that explores how communication forms actually work. They were, by and large, inscribed or sutured into the economic, political, and cultural status quo because what they came to college for was to get a job. They didn't want a critique and they certainly didn't want a history since it too was not really helpful or even relevant in their minds when it came to them getting a job working as a cog in the communication industries machine. Don't question Media Authorities seemed to be their unconscious mantra. I want a job was definitely their conscious mantra. Needless to say, both of those are nails in the coffin of a liberal education.
Teaching in Communications turned out to be a rather surreal experience. I was given Introduction to Communications to teach, something that I had never taught at that point and had no idea what it entailed. My conception of communications was, as I noted earlier, one in which one explored, historically, culturally, and socially, the communications media. So, I asked the chair of the department to send me a previous syllabus and the course text. She did. I organised my syllabus just like the one I was sent. The surreal part comes in when another faculty member who had previously taught the class asked me why in god's name I organised the class as I did. I told him the truth, namely that that was how the syllabus the chair sent me was organised. I later reorganised it in a way more closely aligned with the textbook, which made more sense to me.
In the end I count myself fortunate that I got out of teaching communications. I was offered a class in the Sociology Department, a department that was still, at the time, a department grounded in the academic liberal arts side of the higher education ledger. I taught Introduction to Sociology and Sociology of Religion for the Department for several years. I was also fortunate in that when I explained to the chair my lack of health insurance woes at the time I agreed to teach the class he gave me another class to teach when he learned I had to have a hip operation and that I needed to keep my health insurance so I could have this operation so I needed the second class in order to keep my health insurance (you only got health insurance if you taught two courses at the same college or university), something that fell on deaf ears in the Communications Department.
Eventually, I retired with a pension from the college thankfully before Sociology too was recreated more in the image of vocational education, a vocational education in how to be police officer and a vocational education in how to be a human services bureaucrat. Sadly, this seems the only option open to academic disciplines that want to survive in small colleges in an era of education for a job education, in an era which has seen the death of so many once upon a time liberal arts colleges.
As for Communications if I had my way I would take all of the academic courses out of that Department and transfer them to Sociology since Sociology of the Media is where they should and could be taught and taught more critically, analytically, and rigourously. As for the how to communicate part of Communication courses I would transfer those to English faculties where they belong. As for the vocational courses in communications where should they go? Get thee to a vocational college (the best way to learn to make films, after all, is to watch great films like those of Alfred Hitchcock and to talk about them and study them in Film Studies classes). Communications Department, I doubt that anyone would really miss you.






