Let me admit something right off the bat: I don’t, generally speaking, like American television It is full of, at best, mediocrities situated between what is really important on American commercial television, product. The real point of American television, along with its socialising function, is to sell consumers consumer goods. The shows are simply there to bring consumers to the idiot box so the networks can sell product.
Now don’t get me wrong there are some American television shows I quite like. I like, for instance The Twilight Zone. I like the Dick van Dyke Show. I like The Wonder Years. And I really like the knowing and multitonal Buffy the Vampire Slayer, one of the few American television shows that can, in my opinion, be spoken of in the same breath with great British and European TV shows like The Jewel in the Crown, Brideshead Revisited, Lewis, Morse, House of Cards, Dekalog, Forbyrdelsen, Broen, and Badehotellet. But these are anomalies. The less said about drek like Gilligan’s Island, Full House, The Facts of Life, and The Brady Bunch the better. Hell even France, a country where television was often considered an aesthetic wasteland by its artistic elites, has better television shows than American television these days.
This brings me to Mad Men. Mad Men of course, is a basic television show. It was broadcast on AMC, which once upon a time showed mostly American movie classics. For many, including critics, with a kind of midcult cultural capital, it is cable television where the great American TV shows are shown these days. They like to point to Game of Thrones and The Sopranos as examples of what American TV and American television auteurs can achieve if it and they (though many leave this unsaid) adopt the British writer centred limited episode model of TV. Their mantra seems to be that is not cable TV it is, fill in the blank.
The problem with this argument, and it certainly relevant to what I have seen of Mad Men, is that most of the shows on American cable television aren't very good relatively speaking or absolutely speaking. Game of Thrones was a self important misogynist mediocrity aimed at a fanatic fandom, some of whom wanted to see tits, ass, and pussy, and they got a lot of all three during the run of the show. The Sopranos was a self important mediocrity with lots of sex and tits, something that apparently makes HBO better than American commercial television, and something that certainly draws certain viewers to it, and violence (bang, bang, shoot em up), a mafia Western for the anti-Western generation.
This brings me to Mad Men. From what I have seen of the show so far it is a self important mediocrity that wears its Hollywood social problems theme on its sleeves, something akin to being repeatedly hit by a hammer on the head. Mad Men is something I imagine Stanley Kramer, the producer and director of the 1950s and 1960s social problem Hollywood film, would have loved or even made in the 1950s and 1960s. The problem with these social problem films, however, beyond their social problem obviousness—something known to appeal to Oscar and Emmy voters and to critics at elite magazines and newspapers—is that it doesn’t feel organic. I prefer social problems to emerge organically out of a narrative.
There are other problems I had and have with Mad Men. The acting is generally mannered, presumably to hit viewers over the head with stereotypes, in this case misogynist frat boy (something actually mentioned in the first episode) stereotypes. Such an acting style doesn’t feel organic as it does in the theatre, however. Additionally, the show wears its attempt at high art on its sleeves. It tries to tell viewers (check out that mise-en-scene) that it is clever, something some viewers undoubtedly accept because of its seriousness and the fact that it is on cable. To me it really isn’t clever. To me Mad Men is Saturday Night Live to Britain’s Monty Python’s Flying Circus. It is, in other words, sophomorically clever while Python is often truly clever.
For these reasons Mad Men is not my cup of tea at least at present. I will keep watching to see if I will change my mind.